Can you explain what takes a bed to such a stratospheric price point?įor any consumer, the most important thing to do is to go into one of our stores and try out a bed to find the model that works the best for you, because it is very individualized and personal. Your latest introduction, the Vividus, sells for almost $200,000.
#Hasten beds free
So, we want to do the opposite, we want to provide a bed that is free of chemicals, free of electricity, free of any substances that can harm your sleep. It limits the lifespan of the consumer, because people who sleep poorly live on average 20 years less than those who sleep well. Technology built into a bed doesn’t limit the lifespan of a bed. What are your thoughts on technology built into a bed? Does this limit the lifespan of a bed?
People are busier than ever, and sleep is key in good health. A lot of our growth is through client referrals-people sharing their experiences with Hästens products. Hästens is doing well and growing in sales. People are more aware and care more about sleep, so are investing more in it and in long lasting products. The importance and recognition of good sleep is driving the expansion in the bedding market. How do you view the recent expansion and evolution of the bed-making business, and why is it such a hot category today? The population’s general awareness of the importance of sleep has also increased, so it’s now more important than ever that we give our customers their best sleep possible. We are relentless and totally focused on never compromising in our pursuit to create the best products. We keep our traditional product development-every other year we redesign our beds.
Sleep was important 170 years ago too, but I think it is even more important today. We believe that we can do that by purely focusing on the best products because today, more than ever, people need a better bed and the best possible sleep. We use the same values today because we believe that the Hästens consumer and our brand are both focused on achieving and using the best products. We also believe the Hästens consumer and our brand are focused on making the world a better place and making people’s lives better. He started the company because he noticed that people who were the best at serving others and people who can produce and make the best products were the most successful. Jan Ryde: Hästens was founded by my grandfather’s grandfather on March 22, 1852. PENTA : How does the long history and heritage of your company affect the way you approach the business in the 21st century? Ryde recently spoke with Penta about the increasing importance of good sleep-and a good bed-today. You can even use Apple Pay to complete the transaction. Next year, Hästens will roll out its point-of-sale iPhone app designed to reduce the time it takes to order a bed in one of its stores from 30 minutes to about two minutes. While the company upholds its commitment to the environment by using only sustainable natural materials in its products, it is leveraging technology to enhance customer service. boutiques to a dozen, with about double that number of retail partners across the country. Galleria in McLean, Va., bringing the number of U.S. And the previous month it opened its first store in the Washington, D.C., market with
#Hasten beds plus
Hästens partnered with the Lotte New York Palace hotel to develop a 3,500-square-foot Hästens Ultimate Sleep Suite (from $10,000 per night), furnished with a king-size Vividus in the master bedroom and two queen-size Hastens mattresses in the second bedroom, plus Hästens accessories including bathrobes, sleep masks, and custom linens.Īlso last month, the brand launched in Bloomingdales, an upscale national department store, marking the first time its products became available online. In November, the company generated media buzz with the launch of its $189,000 Vividus bed, a ne plus ultra mattress made with springy horsetail hair, cushioning flax, slow-growth pine, fine wool, and long-fiber cotton, hand crafted over the course of 45 days.